Imperial Whitetail "Chic" Magnet Forage Chicory Provides Outstanding Versatility

By Whitetail Institute Staff


Wouldn’t it be great to find a highly attractive forage product that would attract deer right away, produce heavy early growth and exhibit superb drought resistance? And what if that forage product could be planted by itself, mixed with other seeds before planting or top-dressed into existing forage stands? Sound too good to be true? It’s not. The Whitetail Institute has such a forage product: Imperial Whitetail “Chic” Magnet.


“Chic” Magnet is the Whitetail Institute’s WINA-100 perennial forage chicory. It attracts and holds deer as well as its name implies. It’s well suited to a variety of soil types, and it can be planted alone, blended with other seeds or top-dressed into existing forage stands to boost attraction, variety and drought tolerance. “Chic” Magnet perennial forage chicory has lots in common with other Whitetail Institute forages and forage components, plus a few characteristics that make it unique. One similarity is how WINA chicory became a component in Whitetail Institute forage blends such as Fusion, Alfa-Rack Plus, Edge and Extreme through the Whitetail Institute’s exhaustive research, development and testing process. This is the same process that first brought other industry-leading forages to the food plot market, such as Imperial Whitetail Clover, the lettuce type brassicas in Winter-Greens, the Persist forb in Extreme the Whitetail Oats in Whitetail Oats Plus and others. In fact, it’s the same long, tedious process that assures Whitetail Institute customers that no product will bear the Whitetail Institute name until it is the best the Institute can make it. “Chic” Magnet stands alone, though, as the only Whitetail Institute product that started with Whitetail Institute as a component in other Whitetail Institute forage products and then became its own stand-alone product.

The reason that happened is simple: You asked for it. So many field testers liked WINA-100 chicory that they asked the Whitetail Institute to start packing it by itself. You can actually see why “Chic” Magnet is so much more attractive to deer than other chicory varieties. If you’ve planted other types of chicory before, you already know they can get stemmy and waxy as they mature, rendering them less palatable (and therefore less attractive) to deer as they mature. “Chic” Magnet, though, is a visibly lighter, more tender chicory, and you can see that it stays that way even after it matures. And like all Whitetail Institute forage products, “Chic” Magnet is a top performer, establishing and growing quickly, and providing protein levels up to 44 percent, even during excessive heat and drought when other forages can slow or cease production. It’s also versatile, designed to grow well in various soil types and is even one of the easiest perennials to plant — by itself in a prepared seedbed, by mixing with other seeds or simply by overseeding into existing forage stands. “Chic” Magnet can be planted in fall or in spring in most areas, and it’s designed to last up to three years. One 3-pound bag of “Chic” Magnet will plant up to one acre. “Chic” Magnet is also Arrest-Max approved. If you’d like an extremely high-protein perennial forage that’s highly attractive, easy to plant, well suited to a wide variety of soil types, tolerant of lower rainfall, and resistant to late-summer heat and drought, then “Chic” Magnet is what you’re looking for. Give it a try. For more information about “Chic” Magnet, call the Whitetail Institute’s in-house consultants at (800) 688-3030, extension 2, 8:00 a.m. to 5:00 p.m. CST Monday thru Friday. The call and consultation are free.