A Message from Ray Scott: Luck -- Make The Most Of It

By Ray Scott

I have a theory that a lot of people let “luck” pass them by. Some just don’t see it and some don’t act on it. It’s what you do with a lucky break that makes the difference. I’ll be the first to admit that I have had angels on my shoulders at many junctures in my life. I’ve also had the horse-sense to act on a fortunate circumstance.
That was the case with the latest product in the Whitetail Institute food plot arsenal when we got wind of a university study testing oat varieties for superior grain production. We found out they eliminated one variety because of… excessive grazing by deer which significantly reduced grain production. Clearly a negative for them. Good news for us. Like they say, one man’s trash is another man’s treasure. To make a long story short, we bought the rights to the variety after it proved itself highly successful through our nationwide testing. We named the variety Whitetail Oats and after properly blending it with small amounts of other forage varieties, we named the new product Imperial Whitetail Forage Oats Plus. The story reminds me of our flagship product — Imperial Whitetail Clover. It was more than 20 years ago when I watched from a deer stand as deer walked through a smorgasbord of other traditional plantings to get to the particular type of clover I had planted. That “lucky” clover turned into the spark that created an industry. After much testing and genetic tinkering with the clover we developed a protein-packed deer-specific forage and named it Imperial Whitetail Clover and the deer nutrition industry was created in the process. And as with all our products, it was not only formulated specifically for deer, it was tested and retested in real-world circumstances all across North America. Such is the case with our new Whitetail Forage Oats Plus. You’ll find it an outstanding staple for your fall and winter plantings. It is sweet and extraordinarily attractive to deer. Besides that, it is winter hardy and it thrives in a wide variety of soils and is easy to plant. Best of all it draws deer right away and holds them longer in the cold months. Be sure to read the full article on new Forage Oats Plus on page 6.